Weirdly enough, for the launch of PSA's second-hand car brand, we didn't want to do a "car ad".

Because their cars are fully refurbished and guaranteed, Spoticar sells trust and commitment, even before they sell cars. 

So we decided to tell the relationship between a car and its future owner... from the car's point of view.

​

Directed by Georgi Banks-Davies

Shot by Jacob Møller