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Weirdly enough, for the launch of PSA's second-hand car brand, we didn't want to do a "car ad".
Because their cars are fully refurbished and guaranteed, Spoticar sells trust and commitment, even before they sell cars.
So we decided to tell the relationship between a car and its future owner... from the car's point of view.
Directed by Georgi Banks-Davies
Shot by Jacob Møller
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