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While at Droga5 London, Impulse (the spray for teenagers) tasked us with a complete rebrand. 

They wanted to empower girls at a time of their lives where they doubt everything and are scared of making mistakes.

Our vision was to build a brand that makes girls feel unapologetic. 


Your fragrance, just like any experience, helps define who you are. And you should never be afraid of getting it wrong.

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